The largest merger in advertising history!

     I don't necessarily believe in coincidence, but how crazy is it that I am over in London studying international advertising, and the largest merger of agencies occurs one of the last weeks that we are here? Today, July 28th, advertising titans, Publicis and Omnicom merge to become the largest ad agency in the world with a combined capital of just over $35 billion. What is a little more crazy is that just prior to this, I read in my text book that Omnicom generates enough income per year that they could effect world currencies just by shifting their money around in banks.

     Some questions that arise and something that we discussed in class are conflicts of interest. What happens when one agency who handles the likes of Coca-Cola, and Microsoft partners with another agency who handles Pepsi and Google? What about culture clash among agencies? Anti-trust laws? It is a very exciting time in the advertising world and I cannot wait to see what the future holds for both the agency and clients alike.